Internationalisation through E-commerce
Promoting entity: Enbiente - Energia e Ambiente, Lda.
Main objective
Strengthen ENBIENTE's international presence and increase turnover in foreign markets by internationalising the Power Pal device through e-commerce, international marketplaces and an integrated digital marketing strategy.
Project description
The ENBIENTE GO-TO-MARKET – Internationalisation through E-commerce project supports the digital transition and international expansion of ENBIENTE, an innovative company with a strong foothold in the domestic market and high growth potential. The initiative focuses on internationalising the Power Pal residential and industrial automation device, controlled via Wi-Fi and aimed at the B2C and B2B markets, through the development and optimisation of a multilingual online store, integration into international marketplaces, and digital marketing campaigns targeted at foreign markets.
Objectives
The objectives of the ENBIENTE GO-TO-MARKET – Internationalisation through E-commerce project are to develop and optimise a multilingual e-commerce platform geared towards international trade, diversify sales channels through a presence on international marketplaces, implement a multichannel digital marketing strategy focused on SEO, paid advertising and social media, increase international turnover, raise the profile of the ENBIENTE brand and the Power Pal device, and consolidate the company's growth and competitiveness in international markets.