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Pensamento Renovável S3 E5 - Is selling cheap still a strategy in photovoltaics?

Published on 23 February 2026 by Catarina Costa

  • Solar PV
  • Business & ESG
  • Innovation & Technology
  • Season 3

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In this episode, we speak with Ignacio Varea from TCL SunPower and João Salgado, CEO of Enbiente, about quality, price and differentiation in the photovoltaic sector.

What we discussed in this episode

The conversation questions the logic of low prices and argues for a more serious view of value, durability and technical trust in photovoltaics.

  • Portugal versus Spain as distinct markets
  • Volume versus quality in photovoltaics
  • SunPower back-contact technology
  • 30-year warranties versus 12-year warranties
  • ROI of premium photovoltaic solutions
  • SunPower direct model
  • Enbiente and SunPower partnership in the Portuguese market

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