Pensamento Renovável S1 E4 - Green marketing and greenwashing

In this episode of Pensamento Renovável, we discuss green marketing, sustainability as a differentiating factor and the line between responsible communication and greenwashing.

What we discussed in this episode

Catarina Costa and João Salgado analyse the impact of green marketing on companies and consumers, and discuss the effectiveness of sustainability in the business world.

In this episode, we explored:

• Marketing as a cost or an investment
• Green marketing as a differentiating factor
• Sustainability in consumer decisions
• The risk of greenwashing
• Concrete measures to build credible business value

To keep thinking

• ESG criteria in companies - context for corporate sustainability
• Voluntary carbon credit market - connecting sustainability and offsetting
• Talk to the team - to communicate projects with technical rigour